Ideas you’re welcome to use without us.

Design practice, leading teams, and the business of consulting. Some of it comes out of engagements. Some of it is what designers and product leaders are working through everywhere, in-house and in firms like ours, and we are working through it with them.

Designing for the Management Mindset ShiftUsers no longer just operate software; they manage intelligent systems. Designing for that shift means building trust, context, and control into every AI touchpoint.Chuck Moore · August 2026 · New Ways of Working
From Hype to Help: Designing Products That Actually Benefit from AIFive strategies for AI products that earn adoption: real user needs, AI's actual strengths, clear roles, honest mental models, and designs that expect variability.Chuck Moore · August 2026 · Craft
AI Is Assumed. Design Something People Actually Want.AI stopped being the differentiator. What people adopt is the product that solves a real problem and earns their trust.Chuck Moore · August 2026 · Product Direction
Vibe-Coding Visiontypes: Strategy at the Speed of AIAI prototyping collapsed the distance between an idea and an experience you can click. A year of using it inside our visiontype work taught us where the leverage actually is.Greg Baker · August 2026 · Product Direction
AI Got Better at Research Synthesis. The Discipline Didn't Change.We tested AI against hand synthesis in 2024. The tools have improved at the mechanics. The discipline survived.Greg Baker · August 2026 · New Ways of Working
Visiontypes: Create and Share a Product VisionA visiontype is an interactive prototype of where your product is going, three to five years out. It exists to turn an ambition into something an organization can see, react to, and rally behind.Chuck Moore · August 2026 · Product Direction
Systems, not screens: teaching an organization to design for AIThe hard part is not new tools. It is a bigger unit of design.Chuck Moore · July 2026 · New Ways of Working
What pilot teams teach you that a framework never willA framework tells you where the friction should be. Pilot teams tell you where it is.Chuck Moore · July 2026 · New Ways of Working
Where human judgment belongs in an agent-first product processGeneration is getting cheap. Decisions are not.Chuck Moore · July 2026 · New Ways of Working
Beyond the Vibe: Why Vision Still Needs StrategyWhy beautiful AI-generated prototypes often fail, and how strategic design disciplines make a product vision actually deliver.Greg Baker · July 2025 · Product Direction
The AI Agent Trap: Why Tech-First Thinking Fails Without Human DesignWhy most AI agent initiatives fail, and why deploying agents is a design problem before it is a technology problem.Greg Baker · June 2025 · New Ways of Working
Reflections on Design Craft in an AI WorldAI is changing design without replacing it. Notes from building a small AI tool on where craft and judgment still live.Greg Baker · May 2025 · Craft

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A short letter from the three of us: what we are building, what we are learning, and what the field is arguing about.