Product Direction

A complex network, made legible.

CloudGenix set out to run corporate networks from software. We designed the interface that made that power usable.

CloudGenix built a way to manage wide area networks from software instead of box-by-box configuration. The capability was real. The interface that made it usable was still to be designed.

Software-defined wide area networking, SD-WAN, lets a company manage sites, connections, and traffic policy across the world without touching each device by hand. That power arrives dense: thousands of sites, the parameters that describe each one, and rules layered on rules. CloudGenix needed an interface that made all of it legible to a network administrator, and that kept full control within reach rather than trading it for simplicity.


The first task was to let a company decide what its network favors.

An administrator tells CloudGenix which applications matter and how much of the network each should get. We built that as priority rules, each carried by a graphic card, and a pyramid that sorts bandwidth into named tiers. A team can read what the network favors at a glance, and change it in place.

Application priorities as graphic cards, and a pyramid that sorts bandwidth into tiers.

The second task was to let people write security rules, not code.

Securing traffic had meant hand-writing complex protocols. We designed a direct way to create, edit, and order security rules in business terms, ranked so the most important apply first. The work became quick to do and easy to read, and the network became simpler to secure.

Creating, editing, and ordering the security rules that govern traffic.

Everything resolved to a single map.

The map turns the complexity of SD-WAN into one legible surface. An administrator can scan the entire network for issues, locate where a problem sits, and see the connected sites it puts at risk.

Scanning the network for issues and tracing the sites an issue affects.

From day one, user experience was core to our strategy. DesignMap made us 10x more successful than even our most optimistic projections.

Kumar Ramachandran, CEO, CloudGenix


DesignMap worked with CloudGenix from 2014, establishing and growing the product's user experience as the company moved from early releases to a shipped SD-WAN platform. In April 2020, Palo Alto Networks acquired CloudGenix for approximately $420 million.


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